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                Date: 2000-02-11
                 
                 
                EPIC geht gegen Doubleclick vor
                
                 
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      q/depesche  00.02.11/1 
 
EPIC geht gegen DOUBLECLICK vor 
 
EPIC, eine US Organisation zum Schutz der Privatsphäre, hat  
gestern gegen den größten US-Online Werber Doubleclick bei der  
Federal Trade Commission [FTC] Beschwerde eingebracht. 
Doubeclick verfügt nach der Fusion mit Abacus über die größte  
Verbraucherdatenbank der USA.  
 
Der Firma wird vorgeworfen, Userdaten und Bewegungsprofile  
systematisch für seine Marketingdatenbank zu sammeln. David  
Sobel, EPIC: "Internet-Surfer merken davon meistens nichts, diese  
Vorgangsweise verstößt damit gegen Fairness und Datenschutz." 
 
Doubleclick Deutschland hatte unlängst betont, die umstrittenen  
Methoden der US-Mutter in Europa vorerst nicht einzusetzen. 
 
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The Electronic Privacy Information Center today filed a complaint  
with the Federal Trade Commission concerning the information  
collection practices of DoubleClick Inc., a leading Internet  
advertising firm, and its business partners.  The complaint alleges  
that DoubleClick is unlawfully tracking the online activities of  
Internet users and combining surfing records with detailed personal  
profiles contained in a national marketing database.  EPIC is  
asking the FTC to investigate the practices of the company, to  
destroy all records wrongfully obtained, to invoke civil penalties,  
and to enjoin the firm from violating the Federal Trade Commission  
Act. 
 
The EPIC complaint follows the merger of Doubleclick and Abacus  
Direct, the country's largest catalog database firm. Doubleclick has  
announced its intention to combine anonymous Internet profiles in  
the Doubleclick database with the personal information contained  
in the Abacus database. 
 
EPIC's complaint alleges that the DoubleClick merger of the two  
databases violates the companies' assurances that the information  
it collects on Internet users would remain anonymous, and that the  
data collection was therefore unfair and deceptive.  EPIC also  
charges that the company has failed to follow its revised privacy  
policy and that this is also unfair. 
 
Marc Rotenberg, Executive Director of EPIC, said "This complaint  
against Doubleclick is a critical test of the current state of privacy  
protection in the United States. We are looking to the Federal  
Trade Commission to see whether companies that break their  
promises and collect personal information in an unfair and  
deceptive manner will be held accountable." 
 
David Sobel, EPIC's General Counsel, said that "today's complaint  
raises fundamental issues involving electronic commerce." He  
noted that "much of the information collection that occurs on the  
Internet is invisible to the consumer, which raises serious  
questions of fairness and informed consent." 
 
The Electronic Privacy Information Center is a public interest  
research organization in Washington, DC. EPIC's activities include  
the review of governmental and private sector policies and practices  
to determine their possible impacts on individual privacy interests. 
 
The text of EPIC's complaint against DoubleClick is available online  
at: 
 
http://www.epic.org/privacy/internet/ftc/DCLK_complaint.pdf  
 
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edited by Harkank 
published on: 2000-02-11 
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